We offer our staging expertise to our clients and potential clients as part of our service because we believe 100% in staging and that staging – to some degree – is essential for almost all properties that go on the real estate market. But don’t believe us as to how important staging is in today’s market, read what the research and experts have to say:
- “Staged homes realized on average a 6.4% increase over the list price.”
Source: Coldwell Banker Broker on 2772 homes in 8 cities
- 87% of people said that home presentation makes a difference in most sales.”
Source: AOL Money and Finance Poll
- “63 per cent of buyers preferred a higher priced home that does not require any renovations over a lower priced fixer-upper.”
Source: Maritz Research Staging Polls
- “Staged homes sell, on average, within 35 days of being placed on the market. Homes not staged took, on average, 175 days to sell.”
Source: StagedHomes.com survey
- “79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen. (Note: some statistics rate this change as high as 100%)”
Source: Maritz Research Staging Polls
- “Top three interior features for selling were freshly painted walls, organized storage space, and current flooring.”
Source: Maritz Research Staging Polls
- “Homes that sold after four weeks on the market sold for 6% less than ones within the first four weeks!”
Source: National Associaton of Realtors Survey
- “Storage space–86% ranked it 7out of 10 or higher and 43% ranked it 10 out of 10.”
Source: Royal LePage House Staging Poll, Canada
- “Elements that create 72% of the first impression inside the home are within the control of the seller – well–trained staging consultants know how to show these to their best advantage.”
Source: 1999 Proctor & Gamble Survey
- “Landscape your outside entrance–Add a few new flower pots, small shrubs or hanging plants to spruce up the outside. Spending just $400 to $500 on fresh landscaping, according to the survey, can boost your home’s value by $1,600 to $1,800.”
Source: Home Gain Survey 2007
- “First impressions are hugely important! Most home buyers are not interior designers or creative visionaries. They want a place that makes them feel good and that they can be excited about coming home, too.”
Source: Home Gain Survey 2007


